Pepsi unveiled its brand-new summer anthem today. Pepsi has collaborated with One Digital Entertainment and Universal Music Group to bring this campaign to life.
The anthem, which is an extension of the ‘Har Ghoont Mein Swag’ campaign, features two of India’s biggest youth icons, Badshah and Jacqueline Fernandez, putting this philosophy into action.
The anthem was unveiled this morning at a star-studded event in Mumbai. Jacqueline Fernandez and Badshah danced to this new masterpiece, which is sure to become an earworm.
Taking ‘More Fizz, More Refreshing’ a step further, the upbeat new anthem encourages young people to embrace their uniqueness, quirkiness, and to wear their hearts on their sleeves. The anthem is set in the context of a typical adolescent’s life, which is full of fun and irreverence.
Jacqueline Fernandez commented on the number, “Our generation is all about owing everything with confidence and self-belief be it their opinions, their choice of clothes or their career choices. I am super thrilled to be a part of Pepsi’s new summer anthem which takes this philosophy forward and in style – with a jaw-dropping number which is sure to take on the music scene by storm. The song is effortless, peppy and extremely relatable. The dance steps, the music, the colours and the costumes all come together to add to the perkiness of the song. I cannot wait for my fans to dive into this SWAG experience.”
