Apple TV Plus Significantly Lags Behind the Competition, With an Analyst Suggesting That CEO Tim Cook Is Afraid of the Repercussions From Shareholders
Preceding the deal of MGM, analysts from The Hollywood Reporter noted Apple was under discussions for its procurement back in January. Moreover, Wedbush analyst Daniel Ives also made his opinion known, saying that this might have been a ‘huge’ missed opportunity for Apple, while not investing in a Hollywood studio at all was a ‘major strategic mistake’. Ives also stated that Apple TV Plus just stood as a barren ‘mansion with hardly any furniture.’
Not only did Ives lament Apple’s choices of not acquiring MGM, but he also exclaimed his sentiment regarding the company not buying Netflix years ago, calling it the company’s biggest ‘biggest strategic mistake’. On the subject of Apple being reluctant to buy a major Hollywood studio, one CEO expressed his concern about the company’s shareholders. Hal Vogel, CEO of Vogel Capital Management, suggests that Cook is ‘afraid of shareholder blowback if he goes Hollywood in a big way’.
As seen throughout the years, Apple did not invest in any major studio and might not even plan to in the future. Nevertheless, The Hollywood Reporter suggests that from one of the few options left, Lionsgate could be a good choice amounting to nearly $3 billion, close to the size of Apple’s deal with Beats.
News Source: The Hollywood Reporter
