Apple has officially acquired the classical music streaming service Primephonic with the goal to give listeners on its platform a premium classical music experience.
Primephonic is Now a Part of Apple, Expect Robust Classical Music Experiences for Apple Music Subscribers
It seems as though Apple has solid love for classical music and has therefore acquired Primephonic. The goal of the company is to bring a premium classical music experience to Apple Music listeners with dedicated playlists, exclusive audio content and more to Apple Music. Apple went on to say that it will launch a dedicated classical music app next year to expand on that experience.
From Apple:
According to the CEO of Primephonic:
Apple says that Primephonic will no longer be available to new subscribers and will be taken offline completely on September 7th which is literally just a few days away, at the time of writing.